Why Facebook Marketing is Hard - 5 Ugly Facts and 5 Tips to Hire Ads Agency

Why Facebook Marketing is Hard – 5 Ugly Facts and Tips

Good marketing is tough to do… Especially when you’re batting a worldwide pandemic in the Coronavirus or COVID-19. In this video Dmitry shares his five best tips on how to hire a good marketer and what makes them valuable, vs. five ugly but honest truths about Facebook marketing and it’s ever-changing landscape.

Our amazing Facebook marketer and partner:

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00:16 INTRO
01:04 UGLY TRUTH #1: FACEBOOK IS NOT A SEARCH DRIVEN PLATFORM
03:35 UGLY TRUTH #2: ATTENTION SPAN OF HUMAN BEINGS IS SHORT
05:02 UGLY TRUTH #3: FACEBOOK IS ALWAYS CHANGING
06:29 UGLY TRUTH #4: FACEBOOK MONEY GRABS AND IS COMPETITIVE
10:00 UGLY TRUTH #5: FACEBOOK IS SOCIAL, NOT BUSINESS ORIENTED
12:00 TIP #1: ONLY WORK WITH REFERRALS
13:45 TIP #2: AVOID YEARLY CONTRACTS
15:00 TIP #3: AVOID BRANDING DEALS
16:42 TIP #4: FOCUS ON METRICS, NUMBERS, & TARGETING
18:20 TIP #5: WATCH YOUR SPENDING CLOSELY
19:06 CONCLUSION

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