Snapchat Marketing For Beginners & Experts

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Snapchat marketing for beginners requires a good understanding of the platform and its user base. Snapchat advertising can be great if you do it the right way. Because Snapchat is such a unique platform, though, you need to treat it just a little differently from how you would treat other social media platforms.

Before you can learn Snapchat marketing for beginners, you need to learn about who’s using Snapchat and how. Even if you’re coming into Snapchat advertising with a good understanding of the platform, there are plenty of nuances that you might miss because of the platform’s nature. Everyone uses Snapchat just a little differently.

Snapchat has more than 191 million active, daily users. This makes it one of the largest social media platforms currently on the App Store. But, in addition to this, it’s one of the most engaged – from those 191 million daily users, Snapchat sees 10 BILLION daily views. More than 74% of people aged 18-24 use Snapchat daily, so businesses who target that group need to be on the platform.

Snapchat is very much a branding platform. If you’re going into Snapchat marketing for beginners trying to create instant sales, you are going to fail. To succeed with Snapchat advertising, focus on creating content that feels authentic. You need to lean into that side of Snapchat with behind the scenes content, direct to camera videos, and things like that. Customers like to feel like they know you, and Snapchat is a great way to foster that.

Stories are the primary method of getting in front of your audience on Snapchat, and they’re where most ads are going to appear. As I said above, try to make your stories feel natural and personable. Use Snapchat’s built in filters to add a fun touch to them.

Beyond stories, the primary function of Snapchat is as a chat app. Users can send each other pictures or video Snaps, as well as text each other within the app. For many younger people, Snapchat is the primary way they text their friends. Consider using Snapchat as a customer service platform. Ask people for feedback, or simply reach out to have quick conversations with a certain group of users every day. This can help create a direct line between you and your customers that will make them like you more, and make your brand more attractive to new customers.

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