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As a social media strategist, business mentor, and agency owner, Stephanie Gilbert has worked with tons of brands over the years and has been featured in outlets like Forbes.

In this video, she shares her “scientific method” to developing a successful social media strategy.

TIMESTAMPS:
0:00 Intro
0:45 The artist and the scientist hats
2:30 Overview of what you’ll learn
3:12 Clarifying your objectives and marketing goals
4:04 Most common KPI’s for social media marketing
8:00 The scientific method
9:10 Conducting market research
13:25 Test your hypothesis with an experiment
14:30 Analyzing the data
15:24 Reporting the results
17:58 Overview

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