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Facebook is a powerful tool that can really boost your business. Do you know how to utilize Facebook to the best of it’s ability? Here are some tips and tricks to get the most out of your Facebook page:

Cross-promote on Facebook and Instagram
Monitor your return on ad spend
Know which ads are performing best so you can scale them where needed
Use Social Media tools / Social Listening Techniques
Google Alerts
Tweetdeck
Social mention
Hootsuite
Buzzsumo
Followerwonk
Klout
HowSociable
Likealyzer
Twitonomy
Optimize your Facebook page for search
Take advantage of those audience insights
Take a look at your demographic overview – Age/Gender breakdowns, education levels, job titles, relationship statuses, etc.

What are some ways you can improve your Facebook marketing?

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